"It is possible to die from eating. But I think to be professional means you don't die." (Takeru Kobayashi)

Thursday, August 03, 2006

Krystal Square Off gets all technical on your ass

The folks at Krystal (the South's version of the White Castle burger) have announced that if you can't make it to any of the qualifying rounds for this year's Krystal Square Off hamburger eating contest, they'll bring them to you live via webcast. That's right, all 157 two-minute qualifiers, eight local finals and the championship contest on October 28 will be streamed as they happen at the Krystal website. The news was broken via the company's blog on Wednesday. Said an exuberant Krystal Vice President of Marketing, Mike Williams, "Yeah! Suck on that, Nathans!"

I'm not sure which is more surprising; that they'll broadcast all 157 qualifiers, or that there's 157 qualifiers.
As many of us know, on July 18 Joey Chestnut anihilated the two-minute Krystal record by eating 28 of the greasy little suckers at the press conference held to announce the qualifying circuit. Check out the video here. Bonus points to George Shea for working references to Henry Ford and Tchaikovsky within the first 60 seconds of Chestnut's attempt.


Anonymous liz said...

Whoa. That is a lot of 2 minute qualifiers. I'm glad to see Krystal has some unabashed eating fans working for them!

10:02 AM


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