Push it. Push it good.

Steakbellie, a fellow charter member of the UEPa (the United Eaters of Pennsylvania), will be competing in the Memphis Krystal Square Off qualifier this Sunday. His goal is to either win it (and clinch a spot in the Krystal Square Off main event on October 28 to compete for a $30,000 cash purse) or finish with a high enough total to earn a wild card spot (the top four non-winning eaters from the qualifying matches go to the finals).

He's been training like a madman. He's hungry, he's focused, he's wearing a kilt and he deserves a spot in the finals more than just about anyone I know.

In his most recent post, he reflects on who his competition will be and how he'll have to push himself harder than he has in any of his training runs to reach his goal total for the contest. He'll need to down 35 to 40 of the small, square burgers in 8 minutes to have a chance at the wild card. Watch him do it this Sunday on the live Krystal webcam.

Pushing yourself to the brink of "reversal" during a contest is tough. A massive adrenaline rush and aching physical hunger causes us to fill our stomachs to near 50 percent capacity during the first two minutes of a contest. Then your brain starts telling you slow down.

So you do.

Or, if you're good at telling your brain to go screw itself, you don't. By the halfway point, your stomach is at 75 to 80 percent. At least mine is. Or at least it feels that way.

That's when the pushing gets tough. Your brain isn't just talking to you, it's SCREAMING. Screaming not only for you to slow down, but to stop. "Stop eating you dumb sonafabitch! Stop or I'll push this shit right back out the hole from whence it came and then you'll be sorry! You'll be...what the hell are you doing?! STOP EATING NOW!!"

So you keep eating.