The Saltine Challenge

Legend has it, it's impossible to eat six Saltine crackers in 60 seconds. How you attempt it is up to you. You can eat them one a time, two a time, or all six in one bite, but there's no drinking allowed. Many have tried and many have failed. Most are only able to get three down before conceding defeat.

Some say the challenge originated during the depression (not sure what the link is there), but the truth is, the cotton-mouthed dare was inspired by a Nabisco TV advertising campaign from the late 70's. Pretty smart considering it's been a frat house and office lunchroom staple ever since. Maybe Hershey's should run a spot in next year's Super Bowl that challenges people to see how many M&Ms they can shove up their nose. (Oh, you know you want to click it.)

Here's a thread about the Saltine challenge at Snopes.com, including some insight into how they do it in the UK.